2. Unify and Expand the Promotion of Vermont’s Cultural Resources.

Increase the number of cultural heritage visitors to Vermont through a more unified promotion at the State level of the breadth and depth of Vermont’s cultural attractions and resources.  Toward that end:

a.         Design, produce and promote a state-wide Vermont Cultural Heritage Guide (on paper and on line) integrating regional offerings.

b.         Develop standardized trainings that will make it easier for everyone to promote all aspects of their region.  Cultural groups, non-profits, hospitality and other businesses, local chambers, Regional Marketing Organizations, and interested parties statewide would participate.

LEAD: VT Dept. of Tourism and Marketing

PARTNERS: VT Chamber of Commerce, Cultural Coordinating Council, VT Attractions Association

c.         Implement a “brown sign” program for cultural and heritage destinations and allow temporary signs to promote specific cultural and heritage activities or events.

LEAD: VT Agency of Transportation

PARTNERS: VT Dept. of Tourism and Marketing

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