3. Ensure
the Vermont Brand Reflects and Promotes the State’s Creativity.
In line with findings of the recent O’Neal Branding Study, the Vermont Department of Tourism and Marketing should lead in the formation of a fund encompassing state, federal and private resources to support statewide, regional and/or industry-wide marketing efforts that reinforce “creative” aspects of the Vermont brand.
LEAD: VT Dept. of Tourism and Marketing, Marketing and Promotion (M.A.P.) Team
PARTNERS: VT Legislature, Congressional offices, VT Dept. of Economic DevelopmentFollow Links to See What Other States Are Doing