5. Develop a “Vermont Artists and Artisans” Identity and Marketing Campaign.

Develop a “Vermont Artists and Artisans” identity similar in size and scope to the newly launched Vermont Forest Products logo and campaign. The products supported would be original creations by Vermont artists or artisans that are suitable for sale.

a.         Establish standards for inclusion.

b.         Design and distribute “look and feel” collateral pieces that reinforce the brand identity and incorporate the new logo.

c.         Create and implement an in-state and out-of-state marketing campaign to support these products.

LEAD: VT Crafts Council, VT Agency of Commerce and Community Development (Departments of Tourism and Marketing as well as Economic Development)

PARTNERS: VT Arts Council, Marketing and Promotion (M.A.P.) Team, VT Museum and Gallery Alliance, Frog Hollow Craft Center, VT Handcrafters

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